Monday, May 26, 2014

Ads ... the good, the bad and the ugly

I watch tv.

Actually, I don't really 'watch' much tv.  I can't sit and watch the screen, but I do have it on while I read, knit or check out my emails and Facebook.   It's quite good company, humming along in the background. 

Of course,  a fairly large part of what comes on the screen is advertisements.   So ... love them or hate them?  For me it's a bit of both.

There have been some absolute gems which have worked their way into the vernacular.  "Not happy Jan!' is such a great way to explain how you are feeling.  I loved the one where everyone responded to their awkward predicament with 'bugger' (so much funnier than 'ahh ahhh Allience!).

Lately however, the list of advertisements that annoy me is getting longer and longer.  So I thought I would unload a few onto you.

So here we go:

Inappropriate Animations

Talking applicances (especially blenders and telephones) and talking animals are stupid and irritating.  I don't care what they are saying, as soon as they start talking, I lose the plot.  There is one exception to this rule.  The adorable (and very funny) meerkats Aleksandr and Sergei.  How could you resist those two?


Our Deal

I have previously ranted my frustration at people who cannot pronounce simple words.  If someone says the 'our' as 'ahhh', why would you have them representing a company called 'OUR Deal'?


Disposable Nappies

Explaining to us that little boys and little girls pee differently .... really?  I would assume that these ads are marketed at parents of small children.  I would be happy to bet my fortune on the fact that these people have already changed many nappies on their off-spring.  I would also be very happy to bet that the aforesaid parents are pretty familiar with the differences between boys and girls in the 'nappy region'.  It only takes being peed on once to work out where the thickest part of the nappy needs to go!


Bonds Underwear

The current ad shows the male and female models being chased by trains and dinosaurs to demonstrate the comfort and flexibility of the underwear.  Not sure how often you are chased by dinosaurs, but I am usually happy enough if I can get up from a chair without my undies straying from their appointed place.   If I was trying to outrun a train, the comfort of my undies would be pretty low on my list of priorities!

It is not that many years ago when underwear could only be advertised on television if the models did not move.  They had to stand there like shop window mannequins so as not to incite passion into the viewers!   I think the trains and dinosaurs are having the same effect.


Carefree

Again we see a huge difference today in these ads.  Feminine hygiene products were not advertised on television in my youth.  That would have been far too much detail.  Just as well, because I would have rather have moved to a desert island than sit and watch ads for pads and tampons with my father in the room!!

These days things are a lot more open and frank, and a good thing that is too.  Why be embarrassed by natural bodily functions?   However, perhaps things are going a bit too far when we have pads floating in swimming pools and girls telling us 'it just seems weird shoving this up there'.   Certainly 'shoving' is not an action I would recommend!!


Souvenaid

You may not be familiar with this product.  It is a vitamin (probiotic ?) drink that is said to assist people with early signs of Alzheimer's.  (I tend to take a little more notice of these products these days!)

The older gentleman in this aid is the patient and happily tells us how the product is holding his symptoms at bay.  That's all fine.  It's is his 'wife' that drives me crazy.  At the end of the ad she leans on him, looks straight at the camera and says 'he's even taking me on a holiday'.   There is just something about the way she says it.  You just know that the next phrase out of her mouth is going to be '.....and I'm gonna get laid'!!!    Thank goodness the camera stops before she gets there!


Nutribullet

This ad opens with the line 'we live in the most overfed and undernourished nation in the world'.  It goes on to show that this machine will improve our health by blending up fruit skin, seeds and all.  That's fine ..... except .... the voice over is in a very strong American accent and the spelling in the ad uses Americanized spelling.  This ad was not even made for Australia, so its opening statement is completely irrelevent.   Why bother even putting it on our screens?


My final gripe is with the McDonald's questions ads.

Subjects in the ads are invited to ask questions of McDonald's to ally their fears about the value and nutritian in fast food.  All pretty standard questions ... 'what's in the special suace?' etc.  One lady wants to know 'why the eggs are so perfect'?   And boy is she angry about it!  Take a chill pill lady.  They are only eggs (and have you never heard of egg rings?)


I am sure there are many more ads out there that would, or could or do,  drive you crazy.  These are just a few of the ones that jumped out at me.

Catch you soon xxx





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